Central Texas College (CTC) recently unveiled a new logo as part of the community college’s re-branding project. Created by the advertising agency Richards/Carlberg out of Houston, TX, the new logo will be featured throughout the new branding campaign which includes new billboard, banner and online advertising featuring actual CTC students. The new branding tagline “for students of the real world,” was designed to depict students who are managing work, family, changes of life and other obligations while getting their education.
The featured students each have a unique story which represents the diverse student body. “Some of the students featured in the new ads include the current Fort Hood Soldier of the Year, one of our nursing program graduates, a soldier in the Warrior Transition Unit, a military spouse enrolled in our culinary arts program and a student working towards a high school diploma while, at the same time, earning college credits through our dual credit program,” noted Barbara Merlo, CTC marketing director. “There is definitely a story behind the faces the public will see in the ads. And each story tells the tale of how our students face ‘real world’ challenges as they work towards achieving their college degree and their personal goals.”
One featured student, Jennifer Bruno, is a military spouse whose husband is currently deployed to the Middle East. She is raising two daughters while trying to reach her goal of being the first in her family to earn a college degree. Candace Douglas is a student at Copperas Cove High School and enrolled in the CTC dual credit program. She is getting a head start on college at CTC in order to jumpstart her dreams of owning her own restaurant.
Another student is U.S. Army Sgt. Scott LaMarca who chose CTC to help launch a new career. Photographed with his son, the ad describes him as, “23 years of service. Two IEDs survived. One adoring son. One wounded warrior on a new mission.”Sgt. LaMarca’s goal is to start a construction company that would employ wounded warriors.
While similar to the old one, the new CTC logo uses a darker shade of blue than the previous logo and uses a thicker font size. It also incorporates the use of a shield as an eye-catching visual
The new CTC logo can be seen in the new ads and in all printed CTC material.
Merlo explained the thought process behind the ‘Students of the Real World’ idea. “Central Texas College believes inside each of one of our students or anyone contemplating going to college is a great potential just waiting to be unleashed,” she said. “Whether someone has lost sight of it over the years or whether it’s buried deep inside, or even if it requires overcoming obstacles to reach it, we know it’s there. It’s our job to help you find that potential, strengthen it and show you how it can lead toward a fulfilling life.”